Help Your Customers Get To Know Their Customers
Understanding shopper behavior is paramount for retailers to be successful. This session will show how Inmar uses Big Data technology and data science to understand and predict shopper behavior and provide actionable insights to CPG clients. Inmar processes 2.4 billion coupons, one billion pharmacy claims and over 560 million returned goods annually for over 100,000 retail locations and 9,000 manufacturers. Inmar knows Big Data and has the skills to use the tools and technologies to realize client solutions. Inmar uses data to answer the basic marketing questions “who are your customers” and “what products will meet their needs,” arming its CPG clients with shopper insights and knowledge on how to connect with them.