Is Your Value Getting Lost in Translation?
What is the value of collecting and analyzing data if it doesn’t change thinking or behavior?
Too often we settle for data dumps that give the “illusion of understanding.” Why? Because that is how we were taught. And the results can be very costly, and in the case of the Challenger Disaster, even deadly.
For the first time in human history we can lift the veil of illusion and see into a working brain. Leverage new insights offered by neuroscience and cognitive psychology to make your presentations more effective, efficient and reliable.
It’s not the data that convinces us, it’s how we feel about the data that convinces us.