Keynote: AI/ Machine Learning-Based Human Data Analytics to Redefine Customer Engagement & Marketing
The rich, multimodality data collected across wearables and IoT enable an intelligent ambient computing system, working symbiotically with your body area network and the broader Internet of Things environmental sensors. From knowing when you are stressed and fatigued to what you’re interested in the moment, using facets of artificial intelligence, neuroscience and affective computing, we can start to automatically determine your context, reaction, interest and cognitive load. After all, understanding how we perceive is often the driver to our decisions, behaviors, habits, and attitudes. Implications are significant from sales, marketing, advertising, retail, customer service, healthcare, hospitality to entertainment.